Featured Archives - 64 Million Artists

Public Programme Celebration

Caroline — Mon, 20 Apr 2026 09:50:26 +0000

Last month we had our final celebration of the 64 Million Artists' Public Programme. Over the past 12 years we have helped catalyse everyday creativity across the UK, working with over 1 million participants through regular events and our flagship programme, The January Challenge.

The day was filled with joy and invited us to reflect and commit to maintaining cultures of everyday creativity beyond the work of our Public Programme. We also couldn't let this moment pass without having a big party to celebrate everything our Public Programme has achieved!

In true 64 style, we had some creative prompts to get our minds and bodies energised, alongside a presentation from tialt, where they introduced our Final Impact Report - sharing our Micro, Meso and Macro level stories of collaboration and change.

Although we will no longer be creating new free content, we have created a Resource Library filled with all of our work from the past 12 years that is free for all to use.

In here you will find:

🛠️ Creative Resources – creative activity packs, inclusive facilitation guides, manifestos, The January Challenge Champions Packs and more.

💡 Creative Prompts – over 500 quick and fun creative prompts to use on your own to spark imagination and ideas, or with friends, family, colleagues and community to spark creativity and connection.

📊 Research – reports to help you make the case for everyday creativity wherever you are.

We have also recently launched our Courageous Change Guidebook with a series of creative exercises, audio guides and video to support you to make change through curiosity, creativity and courage.

All of these resources are completely free for your use and we encourage you to dip in regularly for some inspiration. We are also available to facilitate sessions to help make change in your environment. If this is of interest, please get in touch.

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Reflections on Creativity from Jemima Frankel

admin — Wed, 19 Nov 2025 15:43:41 +0000

“When I first joined 64 Million Artists at 24, it was on a three-month internship. Seven years and six different roles (!) later, I’ve learned more than I could ever have imagined. It’s been a place where ideas come alive quickly, where something you dream up in the morning can be happening by the afternoon. And, it’s a place where creativity isn’t just something we talk about, but something we do, think about and share everyday.

As I prepare to go on maternity leave, I’ve been reflecting on what these years have taught me about creativity, about people, and about how we navigate change together.

Creativity is everywhere (and means something different to everyone) It can be joyful, intimidating, healing, and necessary. I’ve seen nearly (but not quite!) 64 Million lightbulbs go off when people are given time and space to explore their creativity. Creativity doesn’t just mean drawing well or being able to play the piano – creativity shows up in the smallest moments – in how we prepare food, how we play, how we imagine new futures for ourselves and others. Whether or not we name it, it’s there as a pulse running through everything we do.

Creativity isn’t always fun! Being creative can often feel a vulnerable or exposing place to be. It can be born out of absolute necessity, and deeply human. Some of the most creative people I’ve met are those society can too often overlook – people navigating barriers, but surviving (and thriving) using their creativity, courage and imagination.

The simplest ideas are often the most powerful. We have always come back to one central idea: We are all creative. When we use our creativity, we can make change in our lives and in the world around us. Keeping things simple keeps them true.

And…the ripple effect is real. A small creative moment can have consequences far beyond what we see – like a pebble landing on a still lake, its ripples touch others in ways we may never know. I’ve witnessed that ripple effect time and time again in our projects and interactions, and it remains for me the greatest magic of this work.

As I move on to my next role in motherhood, and beyond that as a Play Therapist, I will carry these lessons with me. They give me hope and an enduring belief that creativity is something we are never in deficit of. It connects us, helps us listen, and offers us a way to navigate complex times in the world with openness and the capacity to move forward.

Thank you 64 Million Artists! For the friends, the joy, the Challenge, and the infinite ripples.”

Jemima Frankel, Head of Public Programmes

Photo credit: Donna Ford

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Some news from us at 64 Million Artists…

admin — Mon, 13 Oct 2025 12:25:11 +0000

After 12 years as Founder and CEO of 64 Million Artists, Jo Hunter will be moving on from the role. “I am so proud of everything we have achieved, and still equally as passionate about the ability of creativity to make change but life looks very different for me than it did 12 years ago and I am ready for a new chapter with flexibility to learn, grow and flex my own creativity.”

It has been a challenging couple of years for anyone running a social enterprise. Grants are hard to come by, and whilst our creative facilitation and training work continues to thrive, it has become more and more challenging to support our public programme in the face of difficult financial circumstances.

In this moment of reflection, and with Jo moving on, the board and team have taken the difficult decision to close our public programme. The 2026 January Challenge will be our last.

We are immensely proud of everything we have achieved. We have helped over 750,000 people reconnect with their creativity; supported a change in cultural policy with our Everyday Creativity and Cultural Democracy in Practice reports; significant research into the impacts of creativity and supported hundreds of communities, organisations and individuals make change along the way.

What’s next?

Our company culture will remain long beyond the end of the public programme. 64 Million Artists will continue to deliver its thriving creative facilitation and training programmes for clients.

We are so grateful to you for being on this journey with us and we are excited to work alongside you in this final phase of the public programme to use creativity as a change making tool.

We know that this news might feel hard, especially if you have enjoyed The January Challenge over the years. As a team, we are committed to sharing the 2026 resources as widely as possible and will support our brilliant online community and other communities across the country to self-organise for 2027 onwards! We’ll be launching the 2026 campaign soon, and as always, are really keen to hear from you.

Please do get in touch with any ideas, suggestions and reflections as we prepare to end this era of The January Challenge in 64 Million Artists style – celebrating the voices of as many people involved as possible.

With love and courage –

The team at 64 Million Artists

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Gather Round: Creativity, Connection and Collective Action at Somerset House

admin — Mon, 02 Jun 2025 15:06:57 +0000

Gather Round: Creativity, Connection and Collective Action

Photo Credit: Lucian Koncz

Last month, we piloted something new. Gather Round is a fresh, experimental gathering format from 64 Million Artists, born from the belief that our innate creativity is a force for connection, understanding and action. Inspired by Open Space methodology but adapted to include hands-on creative activity, Gather Round brings people together to explore social issues, and take action on tangible steps forward.

For our very first Gather Round, we invited 18–30 year-olds to Somerset House in London for a day of creativity, dialogue and reflection. We asked attendees to give us an idea of topics and themes they might bring on the day, one person wrote:

“Redesigning the world is obviously fun.”

…so we knew we were on to something. We didn’t know quite what to expect, but we knew that young people are brimming with the ideas and energy to build change that will shape the future.

A Framework for Creative Action

The day was shaped by the people in the room. Participants were invited to bring issues and ideas they cared about—from climate and social justice to mental health, identity, inequality, and beyond. They designed interactive creative activities to help spark conversation around different topics, using everything from collage and Play-Doh to textile art to their bodies and breath! We explored themed prompts like:

Social media promotes perfection and a fear of failure. Create the ugliest piece of art you can and see how it feels, and what conversations emerge.
What threads us together across our differences? Create a thread long enough for everyone in the room to hold.
“I can’t hear myself think” - Talk to a partner uninterrupted or freewrite for a few minutes about whatever is on your mind. Choose one of your recorded sentences. Create a piece of work that captures and explores that sentence alone. Listen to yourself.
“How can we creatively prepare, thrive and support communities in extreme heat and heat waves?" Mould with Play-Doh, feel the heat in your hands as you sculpt and discuss.

There were 8x 30-minute sessions with different activities and participants could choose where to be in the room. Everywhere you looked, ideas were alive in paint, fabric, words and laughter.

Buzzing with Energy, Fuelled by Community

It was a curious, playful and thoughtful group. Most people stayed chatting and connecting after the session ended. We shared food (shout out to the delicious En Root!), swapped social handles, thought up future projects and talked about how to take the spirit of the day into everyday life.

Ideas sparked during the day are already growing into action: from forming a bike-riding club and sharing community resources, to setting up art exhibitions and mutual support networks.

We also learned so much. Next time, we’ll help focus the topic earlier to allow deeper creative exploration sooner. We’ll also allow even more time for conversation and networking, because that’s where the magic is, right?

But overall, this pilot gave us the exciting proof of concept - that centring creative activity when engaging in big topics helps us have better conversations that lead to action and ideas.

“There is strength in collective creative exploration of problems.”

“The session felt fortifying and galvanizing.”

“There is power in our creativity and voices.”

Why Now?

The world today feels complex, deeply divided, and (to be very honest) an exhausting place to be. We’re living through crisis after crisis: from the pandemic to the climate emergency, political polarisation to rising inequality. It’s easy to feel like we’re running out of time, energy, and hope.

But we are not running out of our capacity to be creative. Creativity is our abundance. It’s what makes us human. It fuels our ability to imagine, to collaborate and act. And Gather Round is our way of activating that collective creative power, because conversation isn’t enough. We need creativity to catapult us further. We need inclusive and accessible spaces to explore what comes next.

So - What's Next?

Gather Round is just getting started. Here’s where we’re heading:

🛠️ Refining the Framework – We’re continuing to develop Gather Round into a simple, scalable framework.

🧭 Going on Tour – We want to bring Gather Round to workplaces and communities across the UK: from healthcare settings to libraries, from schools to prisons.

🧪 Action Research – In partnership with our research associate tialt, we’re learning how creative activity helps people explore issues, recognise possible responses, and take real action.

🎒 Flatpack Toolkit – Eventually, we’ll launch a downloadable Gather Round kit, so individuals and organisations can run their own gatherings—and share what they learn.

We’re excited about what this could become. If you're interested in hosting a Gather Round or helping us grow the idea, we’d love to hear from you. Get in touch.

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The January Challenge: Facts, Feelings, and Reflections

Team 64MA — Thu, 14 Mar 2024 14:18:43 +0000

The January Challenge 2024: Facts, Feelings, and Reflections.

We’ve been crunching numbers, reading your feedback and reflecting on everything that happened over The January Challenge 2024!

What is the January Challenge?

The January Challenge is 31 days of fun, quick and accessible creative prompts. Each creative prompt is an invitation to ‘do, think and share’ - do something creative, think about your approach, or how it made you feel, and share in a way that is meaningful to you (share in your journal, with friends, family, your pet dog, or online with our friendly social media community.) The creative prompts are designed by people and communities right across the UK, and explore everything from music to making, poetry to people and dancing to drawing.

This year, with the support of Arts Council England and Arts Council Wales, we put together our biggest, and best campaign yet!

Over 160,000 people took part in The January Challenge 2024, right across the UK, and across the world. 93% of people agree that taking part had a positive impact on their wellbeing and have shared stories and reflections that capture joy, momentum, new connections and moments of learning about themselves and others.

“My children and I did the January challenge together. We loved the simplicity of the challenges though and that none of them required anything other than everyday resources.”

Who was involved?

The creative prompts were designed by the brilliant brains of 31 people, community groups and organisations. You can meet all 31 by clicking here (what a beautiful bunch!)

Together, we hosted and co-hosted 30 events, training sessions and workshops, with over 1,700 people coming along and taking part.

Events happened online, and in venues and spaces across England, Scotland, Wales, Northern Ireland. We created zines with Lea Cooper in Kirkcaldy, made stop-motion animation in Belfast with BlackBox, explored the forests of Llanrwst with Sian Wiliams, and made music with NEONE the Wanderer in Wolverhampton.

Ava Riby-Williams hosted a singing circle and Pan African celebration, Nathan Mann hosted a script-writing workshop for people with Autism and Zesty’s Collective hosted several Queer Crafternoons in Nottingham. We got masterclasses in poetry writing from the Children’s Laureate of Wales Alex Wharton, and the bear-hunting, chocolate-cake eating Michael Rosen (you can watch his workshop by clicking here.) 64 really went on tour!

Access is a fundamental component of The January Challenge and all of the events and workshops that happen alongside it! We worked with the brilliant BSL interpreter Vivi Valiamé to interpret online events, only ever work in accessible venues and consistently work as a team and with others to create accessible spaces, and to support Creativity Champions to do so too.

Subscribe to our events page to be the first to know about the exciting events coming your way. 🎉🚀

Being a Creativity Champion

Over the years, we’ve heard from people in different workplaces and group settings that The January Challenge has helped or inspired them to bring people together to get creative - and that doing so has kickstarted connections, conversations and community. We call these people Creativity Champions, and we create resources, training and networking opportunities to support Creativity Champions to make the most of January.

Creativity Champions are the people who work with people! They are people interested in how creativity shows up in groups, communities and the world around them, and interested in how that creativity can be a tool for positive change.

This year, over 2000 Champions downloaded the Creativity Champions Pack, which includes all 31 creative prompts ahead of time, including top tips for inclusive and creative facilitation.

We also worked with our brilliant partners CILIPS, Learning for the Fourth Age and Hill Care Homes to tailor the Pack for use in Libraries and Care Homes - and the Pack was available in the Welsh Language.

Are you a Creativity Champion in your workplace or local community?

All four resources are still available for FREE download and we programme training and networking sessions for Creativity Champions year round.

Make sure you’re on our mailing list to be in the loop of all upcoming opportunities.

The January Challenge experience

We’ve been going through all the feedback we receive each year that tells us more about the experience of taking part in The January Challenge. The key themes that emerge consistently are…

Community and Connection: People taking part value the sense of community and enjoy engaging with others' interpretations of the prompts. The feeling of being part of a creative community, sharing ideas, and supporting each other is often celebrated!

“To keep it simple, I loved the sense of community. No matter a person's perception of the prompt, all attempts were celebrated, and that, for me, made the experience.”

Mental Health and Wellbeing: Often, we hear from participants how taking part in the Challenge positively impacted their wellbeing and mental health, providing a focus, distraction, or outlet during difficult times. It helped them cope with challenges and brought joy or light into their lives.

Variety and Inspiration: As always, The January Challenge is 31 new creative prompts, designed by different people and communities. It’s a celebration of all sorts of ideas and interests! Participants appreciated the variety of prompts offered, finding them inspiring and thought-provoking. There’s something for everyone (and often people will stretch themselves to try out new things!). People enjoy the opportunity to explore different forms of creativity.

Personal Growth and Exploration: This year, many people reflected on The January Challenge as an opportunity for personal growth and self-discovery. It provided opportunities to explore new ideas, push boundaries, and develop creative skills. Some discovered hidden talents or found inspiration to pursue further creative endeavours…in fact, 84.6% of people agree that The January Challenge has inspired them to continue being creative!

Consistency and Routine: The daily prompts provided a sense of routine and structure for some people, helping them stay engaged and motivated. It became a regular part of their day and contributed to their overall wellbeing.

Fun: We hear consistently that The January Challenge is a source of FUN to the thousands of people that take part. And if we can have fun in January, exploring creativity, building community, supporting ourselves and others - then perhaps we can have fun in February and beyond.

“Having daily prompts inspired me to be creative everyday. I promised myself that no matter what the prompt was I would commit to doing it each day. Some, I started feeling it would not be for me - but in fact it turned into something new and exciting. On the last day, I joined the online group with the intention of not speaking and having the camera off. I soon put the camera on, joined in the small chat group and was then invited to share with everyone - which I did, and now feel so pleased and grateful to have had this opportunity. For me the creativity of art in all its forms gives me "headspace" and 64 Million Artists has given me confidence to create art without restrictions and expectations. Just Do It. Thank you all so very much.”

64 Million Artists is passionate about creativity because of its unique ability to put us back in touch with a part of ourselves, and connect with the world around us in a different way. We think that supporting others to do this has the possibility to have a profound effect on the world - and we are exploring those ‘Stories of Change’ throughout the year ahead. You can read more here and sign up to our mailing list to keep up to date with all of the latest news and opportunities.

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64 Million Artists invites everyone in the UK to celebrate their creativity and use it to challenge the status quo.

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A Year of Creative Courage

Jo Hunter — Tue, 05 Dec 2023 09:10:00 +0000

A Year of Creative Courage

2024 is going to be my Year of Creative Courage.

I regularly tell the story of how 10 years ago, when I found myself experiencing burnout and panic attacks, I took a month off work and got different people to set me different creative challenges to do each day. It was a fork in the road for me, a moment where I faced up to my inner perfectionist, chose my creativity instead and founded the business that I am now running successfully 10 years later.

Credit: Donna Ford Photography

That story is all true. But of course it’s not the whole picture.

Over the last 10 years things have changed significantly. That business now has 10 people in it. I got married. And I had 2 kids. So that infinite time to explore, to dream, to think about possibilities has significantly reduced. I am no longer in my early thirties wondering how life might turn out. I feel like I am right in the middle of how it’s turning out and it is HARD (alongside all the good stuff too).

As I’ve navigated the changes that life has brought me I’ve been so grateful for the groundwork I laid 10 years ago. I know I have been easier on myself as a mum, I have been better at talking about what's happening, running the company has brought me so much joy. I have also been more nurturing of others, more able and willing to switch my perspective and on the whole, that background anxiety I carried around for at least 2 decades has significantly quietened.

But my day to day responsibilities feel like they have taken up a lot of the space I had in my head for creativity, and I feel detached from my body and instincts because I’ve neglected them.

Years of prioritising the needs of others, in a way that I feel has worked for a time, and has laid the groundwork of a culture of care at work and a loving family at home has left me feeling proud of everything that’s gone before, but unclear about what’s next.

At this moment I feel called to return to my creativity. Anyone who knows me, knows I advocate for being able to squeeze creativity into the tiny moments, into the cracks of light, to embed it alongside the challenges of everyday life. And I still hold absolutely true to that. But for me the time has come when I have been topping up for so long I have forgotten what it's like to really fill up - to deep dive back into who I am, what I stand for, the essence of creativity for me.

Practicing creativity brings me courage, but it takes courage too. For me that’s the courage to say ‘My creativity is important. I am important. Nurturing my ideas matter.’ That taking time for myself doesn’t have to mean I think I am ‘more’ important than others. In fact, it means I will have the energy and ideas to continue championing others, to speak out loudly for what I believe in and to invest in an amazing team to support the realisation of their ideas. The little voice in my head saying ‘that’s selfish, pipe down, crack on, stay busy, that’s where you’re useful,’ is a hard one to ignore, but in order to keep going, I have to.

So I am choosing to ignore those thoughts and instead do what I need to do. For the whole of 2024 I will significantly reduce my client-facing delivery for 64 Million Artists. I will take a total of 4 months off, some as longer periods, some as short bursts. At least once a week for the year I will create boundaried time to go for a walk with, or do a creative challenge with, or have an uplifting conversation with someone who I admire, someone who pushes me out of my comfort zone, or someone I want to get to know. I will be courageous in asking people for this time, and in holding it, because I have to be; In service of the next 10 years.

I’ll talk and write about it a bit as I go along. Even though I might feel silly or tired or worthless or, of course, selfish. Creativity for courage, and courage for creativity. That’s my ambition for 2024. And of course I am starting with The January Challenge. So please join me, and let’s see what happens next…

Jo Hunter, Founder of 64 Million Artists

Ready to take a journey and explore your creativity in 31 days?

The January Challenge is a way to explore your unique creativity in one month. 31 creative prompts in 31 days. Join thousands of people opening a creative prompt daily throughout January and see where it leads you!

You'll receive our weekly newsletter and a daily creative prompt throughout January (you can change your preferences at any time).

64millionartists

64 Million Artists invites everyone in the UK to celebrate their creativity and use it to challenge the status quo.

📚🌟OUR RESOURCE LIBRARY JUST LAUNCHED 🌟📚 We’re sha

🎉LAUNCHING TODAY: The Courageous Change Guidebook!

Day 31 of #TheJanuaryChallenge 2026 ⭐️Creative P

Just one more day of #TheJanuaryChallenge to go! R

Day 30 of #TheJanuaryChallenge 2026 ⭐️Creative P

Day 29 of #TheJanuaryChallenge 2026 ⭐️Creative P

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Nurturing hope and creativity in a chaotic world

admin — Mon, 23 Oct 2023 20:18:15 +0000

Nurturing hope and creativity in a chaotic world

It’s that time of year again when we begin to prepare to launch The January Challenge. It is the time of year when I marvel not only at my team’s skill and expertise in crafting something beautiful but, more than ever, the multitude of amazing creativity champions, collaborators, organisations and individuals that contribute to making something so exciting, collaborative, and so magical.

It’s also the time of year, certainly for the last 3 or 4 years, when I think, ‘In a world facing so many difficult challenges, is this what people need?’ There is so much difficulty and pain facing so many people on a micro level in their personal lives, on a systemic level in their workplaces and political systems, and on a global level in the conflict, huge injustices, poverty and mistreatment of people that is hard to hold alongside our daily lives. Is there room for creativity?

But it also has to be the time of year when I am most renewed in our values, in our mission and our belief in people and the world. It reminds me that nurturing creativity is the most important thing we can do. The world is a difficult place to be right now, and for most of us, changing the way the world works feels way beyond our reach. It can feel exasperating, exhausting, and demoralising to look at our place in the world and think, what can we do? But when I stop systemically thinking about the world and instead think of the individual people I see around me and further afield, I feel hope.

I feel hope at the people speaking up and standing up against injustice, hope at the people making a small gesture of kindness to the person next to them on the bus

I feel hope at the people speaking up and standing up against injustice, hope at the people making a small gesture of kindness to the person next to them on the bus, at the person taking a small step in learning something new, in the parent admitting it's too tough and asking for help, in two people finding common ground when they thought there was none.

It is almost impossible for most of us to change a system from the top down. But we can change a system one relationship at a time. One idea at a time. One moment of holding hope over despair. And that’s what I think creativity does for us. It gives us a moment to believe in something new and imagine how things can be different. And if we practice that skill, we can hold those moments for longer until they become real.

I am an optimist. A believer. Maybe to a fault, probably because my privilege has allowed me to trust and be rewarded in that trust. But I will keep believing in people and the power of people because for every person who wobbles my faith, 100 more renew it. The 50,000 plus people who take part in The January Challenge every year show me the power of creativity, of care, of compassion and vulnerability. I don’t think there is any time more important than now to be creative. To have better ideas about the world, to create connections with people and to motivate ourselves to have courage and keep going.

Sometimes, the smallest acts can be the thing that makes our day. And at the very least, we can hold onto the smallest things when the big stuff is too overwhelming to manage. So, 31 days of small things is what I need right now. And I wonder if you might, too. I hope you’ll join us.

Jo Hunter, Founder of 64 Million Artists

64millionartists

64 Million Artists invites everyone in the UK to celebrate their creativity and use it to challenge the status quo.

📚🌟OUR RESOURCE LIBRARY JUST LAUNCHED 🌟📚 We’re sha

🎉LAUNCHING TODAY: The Courageous Change Guidebook!

Day 31 of #TheJanuaryChallenge 2026 ⭐️Creative P

Just one more day of #TheJanuaryChallenge to go! R

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We’ve got a new look

admin — Sun, 22 Oct 2023 13:32:18 +0000

We've got a new look

After a lovely August off, the team came back with renewed energy and fresh ideas. So, we're certainly feeling those transitional Autumn vibes here at 64 Million Artists. And as we gear up for another brilliant launch of The January Challenge (sign up to hear some exciting news coming soon!) we've been giving things a new look.

A team photoshoot

We had a brilliant day with photographer Donna Ford. September was still worryingly hot, but our team and Donna sailed through 31 degrees to take some new snaps near our office. We've been having some discussions recently on what creativity IS.

Everyone has a different definition of it, and we're here to understand the power of creativity and how it can be so different to every individual on the planet. We decided to write our definitions of 'Creativity is...' on signs and take them to the streets to showcase how our team members see it differently.

We'd love to know what creativity is... to you. Why not make your own sign and tag us on social to share your unique definition?

A new podcast series

Running with the same theme, our new podcast series will explore what creativity is to creativity champions across the UK. Our first episode will include a special guest (we'd even describe them as a 'national treasure').

Subscribe to our newsletter to be the first to listen when our first episode drops.

A new-look website

...and you may have spotted that our website looks a bit different.

Our team has been working away on making it as accessible and friendly to use as possible.

So, if there's anything that doesn't look right or we could make things even more accessible, then please let us know by dropping us an email at hello@64millionartists.com

If you aren't already, we invite you to join our newsletter list to hear all of the exciting announcements coming up, along with event invites and competitions.

Team 64 Million Artists

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64millionartists

64 Million Artists invites everyone in the UK to celebrate their creativity and use it to challenge the status quo.

📚🌟OUR RESOURCE LIBRARY JUST LAUNCHED 🌟📚 We’re sha

🎉LAUNCHING TODAY: The Courageous Change Guidebook!

Day 31 of #TheJanuaryChallenge 2026 ⭐️Creative P

Just one more day of #TheJanuaryChallenge to go! R

Day 30 of #TheJanuaryChallenge 2026 ⭐️Creative P

Day 29 of #TheJanuaryChallenge 2026 ⭐️Creative P

Follow on Instagram

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