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Fernanda Zotovici

Fernanda Zotovici

tialt visual researcher

What’s your role at 64 Million Artists and what do you love most about it?

I am an artist and visual researcher in tialt – ‘there is an alternative’, which is working with 64 Million Artists on the process of evaluation and analysis of the impact of the organisation. I love how we can all create together and develop processes based on human-centered research and use creativity as a tool to communicate with people!  

 

 

What is your favourite way to get creative?

When I am in the company of my guitar it just feels like I’m in a whole new world of possibilities! I can play around with new chords, sing songs in different rhythms, put some words together and express myself in a very spontaneous and genuine way.

 

 

Why is creativity important to you?

I like to see creativity as a superpower that we all have to materialize things that we believe in. In this sense, I think that creativity, among other things, can be a facilitator or a tool of political and social changes, as well as a way of communication between human beings.