What We Do

We run free, UK-wide programmes like #thejanuarychallenge to kickstart the creativity and wellbeing of everybody. 30,000 participants took part in 2020. We also give away free resources on dothinkshare.com to inspire anyone who wants to run their own creative activities, share their work and be part of a supportive community.


We facilitate culture change through creativity. Our bespoke support benefits clients such as King’s College London, Edinburgh University, Culture 24, A New Direction and School for Social Entrepreneurs. We’ve helped all sorts of organisations promote wellbeing, innovation and employee and community engagement. 

With our partners, we co-create programmes for positive change by activating everyone’s creativity. We’ve worked with Leicester Ageing Together on social isolation and creative ageing, YoungMinds on mental health and Coventry 2021 on citizen-led culture. We’re also developing ideas around education and wellbeing. 

We collaborate with academic partners such as King’s College London and UCL, and development agencies such as Arts Council England and Arts Council Wales to undertake research into key issues around everyday creativity. We have contributed to national policy in the area and are included in a range of broader research publications from organisations such as Baring Foundation, Arts Culture Health and Wellbeing Alliance and the Centre for Cultural Value.