WE ARE ALL CREATIVE.
When we use our creativity we can make positive change in our lives and the world around us. We aim to be a catalyst for the creativity of everyone in the UK.
Since we were founded in 2014, we’ve worked with schools, universities, whole cities, workplaces, cultural institutions and health and government bodies to experiment with ways of reconnecting people with their innate creativity. We run programmes for individuals and communities, design and deliver bespoke solutions for clients, and work on national partnering initiatives to use creativity for positive change.
We’re a social enterprise and love to work in collaboration with partners who share our values.
Get in touch if you’ve got an idea or need to spark creativity in your workplace or community.
Work we've done
Church & Dwight
We were invited by an American consumer goods company to help them tell their story and see if we could help improve employee engagement at their toothpaste factory
In 2016, 64 Million Artists were commissioned by Arts Council England to produce a report looking at Everyday Creativity across England
Children's Capital of Culture
64 Million Artists are working to ensure co-creation and the voices of children and young people are at the heart of the exciting initiative.
Leicester Ageing Together
In this action research project, we explored the impact of digital tools on the creativity and wellbeing of older people in Leicester
Commissioned by Arts Council England, we're exploring ways cultural organisations are revolutionising their engagement with communities. The result is both a practical toolkit and a growing compendium of best practice
Coventry City of Culture 2021
Working with Coventry City of Culture 2021 Collaborative Team, 64 Million Artists are helping Coventry 2021 embed co-creation and citizen-led culture
Creating a safe space for the young activists to explore and share their experiences, we worked with the group across the year to build their creative confidence and campaign skills.
Hull City of Culture
In partnership with Hull2017, we asked how culture can be initiated, developed and owned by everyone in Hull
Download the free Champions Pack
To help whole organisations participate in The January Challenge together, we’ve created The Champions Pack, which includes all of the creative challenges ahead of time.
With this pack, you can set up your ways of sharing the challenges and engaging your teams or participants.
Sign up to receive The Champions Pack 2023 for free.
A list of thank yous
Thank you. This year was incredible for The January Challenge, and we couldn’t have done it without our fantastic community (that’s YOU!) Here are some thank you’s below to everyone from funding support to collaborators and beyond. • Arts Council England • Arts Council Wales • Esmee Fairbairn Co-creation groups/ collaborators: • WAHWN (Wales Arts…Read More
Share your story
Over the years, people have told us that The January Challenge has had a domino effect and inspires conversations and unique little moments in their lives. Now and then, an email pops into our inbox from someone saying just how much The January Challenge means to them. Which, as you can imagine, means…Read More
How creativity helped me overcome perfectionism
How creativity helped me overcome perfectionism Ten years ago, my life changed unexpectedly. I was working in a place I loved, with people I thought highly of, making great things happen. But I felt flat. My body knew something was up faster than I could work out what it was. I began experiencing…Read More
It’s time for a celebration and you’re invited.
When: 31st January 2023 (this month) Time: 12:00 – 01:00 PM Where: Zoom Buy Tickets on Eventbrite Get your free ticket here We’re throwing a virtual party to celebrate TEN WHOLE YEARS of The January Challenge, and we’d love you to be there. The January Challenge has brought us: ✨ Ten years of your extraordinary creativity ✨ Ten…Read More
Join our incredible collaborators and let’s get creative together.
Throughout January, there will be events, workshops and celebrations designed to help us celebrate The January Challenge community! Some events are in person, and some are online. All of them are free and open for you if you’d like to join. We will update this page with more exciting announcements throughout January, stay up…Read More
The Champions Pack for Care Settings
If you work with older people in a care home setting – here’s a free resource you might find useful! 64 Million Artists have been working with Leicester-based charity Learning for the Fourth Age to think about how The January Challenge could be used by staff and older residents in care settings. Together, we’ve created…Read More
If you have a chronic health condition or disabilities, here’s a free invite from Emma Major
many years and now happy to call myself an artist and poet.”
Emma is working with 64 Million Artists to create a virtual group for people with chronic health conditions and disabilities, who are taking part in The January Challenge.Read More
Create circles of care and creativity at work
As a nation, we’re often driven by getting things right. Creativity is a chance to get back in touch with a part of ourselves, often long-buried, and allows us to connect with the world around us differently. That’s why The January Challenge exists – to remind us that we are ALL creative. We’re holding workshops in November…Read More
Why did our entire team take the summer off?
Two weeks ago, we decided to give our team the whole of August off. At full pay, with no impact on the rest of their holiday allocation. We’re closing the office and taking a rest. Why? Because we need it. The last two and a half years have been exhausting. Everyone I know is on…Read More
Here’s why we’re taking August off as a company
Two weeks ago, we decided to give our team the whole of August off. At full pay, with no impact on the rest of their holiday allocation. We’re closing the office and taking a rest. Why? Because we need it. The last two and a half years have been exhausting. Everyone I know is on the…Read More
Sign up below to take part in The January Challenge 2023