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We are all creative.
When we use our creativity we can make positive change in our lives and the world around us. We aim to be a catalyst for the creativity of everyone in the UK.
Since we were founded in 2014, we’ve worked with schools, universities, whole cities, workplaces, cultural institutions and health and government bodies to experiment with ways of reconnecting people with their innate creativity. We run programmes for individuals and communities, design and deliver bespoke solutions for clients, and work on national partnering initiatives to use creativity for positive change.
We’re a social enterprise and love to work in collaboration with partners who share our values.
Get in touch if you’ve got an idea or need to spark creativity in your workplace or community.
Work we've done
Commissioned by Arts Council England, we're exploring ways cultural organisations are revolutionising their engagement with communities. The result is both a practical toolkit and a growing compendium of best practice
Thank you. This year was incredible for The January Challenge, and we couldn’t have done it without our fantastic community (that’s YOU!) Here are some thank you’s below to everyone from funding support to collaborators and beyond. • Arts Council England • Arts Council Wales • Esmee Fairbairn Co-creation groups/ collaborators: • WAHWN (Wales Arts…Read More
Over the years, people have told us that The January Challenge has had a domino effect and inspires conversations and unique little moments in their lives. Now and then, an email pops into our inbox from someone saying just how much The January Challenge means to them. Which, as you can imagine, means…Read More
How creativity helped me overcome perfectionism Ten years ago, my life changed unexpectedly. I was working in a place I loved, with people I thought highly of, making great things happen. But I felt flat. My body knew something was up faster than I could work out what it was. I began experiencing…Read More
When: 31st January 2023 (this month) Time: 12:00 – 01:00 PM Where: Zoom Buy Tickets on Eventbrite Get your free ticket here We’re throwing a virtual party to celebrate TEN WHOLE YEARS of The January Challenge, and we’d love you to be there. The January Challenge has brought us: ✨ Ten years of your extraordinary creativity ✨ Ten…Read More
Throughout January, there will be events, workshops and celebrations designed to help us celebrate The January Challenge community! Some events are in person, and some are online. All of them are free and open for you if you’d like to join. We will update this page with more exciting announcements throughout January, stay up…Read More
If you work with older people in a care home setting – here’s a free resource you might find useful! 64 Million Artists have been working with Leicester-based charity Learning for the Fourth Age to think about how The January Challenge could be used by staff and older residents in care settings. Together, we’ve created…Read More
many years and now happy to call myself an artist and poet.”
Emma is working with 64 Million Artists to create a virtual group for people with chronic health conditions and disabilities, who are taking part in The January Challenge.Read More
As a nation, we’re often driven by getting things right. Creativity is a chance to get back in touch with a part of ourselves, often long-buried, and allows us to connect with the world around us differently. That’s why The January Challenge exists – to remind us that we are ALL creative. We’re holding workshops in November…Read More
Why we take August off as a company. Two weeks ago, we decided to give our team the whole of August off. At full pay, with no impact on the rest of their holiday allocation. We’re closing the office and taking a rest. Why? Because we need it. The last two and a half years have…Read More
In 2017 I found myself in a burnout cycle. It’s typical of people in the creative industries. We’re passionate about what we do, so we work hard without enough breaks and blur the boundaries between work and life. Then, suddenly, we can’t manage it anymore, and we crash. I realised something had to give. So,…Read More