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The dictionary definition of creativity is “the ability to go beyond traditional ideas, rules, and patterns and create new ones”. So, you don't have to be a professional painter or musician; all it takes to be creative is to have a mind that can think new thoughts. No matter what you’ve been told or believed before, you ARE creative.

Creativity means different things to all of us, and it can help us understand our feelings, gain perspective and manage stress, or simply give us five minutes to reconnect with ourselves.

The possibility of making a little ripple of change through creativity is…inside all of us.

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Live projects and services

The January Challenge 2024

Ready to take a journey and discover your creativity in 31 days? Over 50,000 people across the UK have explored their unique creativity with The January Challenge. This year we have 31 creative prompts set by 31 Creativity Champions across the UK.

Leading Researchers

A creative leadership programme helping academics to raise their research ambitions and together shape thriving university environments

Stories of change

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“Underneath the surface of us all as human beings in the world doing our jobs, playing our roles, and we all have this incredible life force and imagination. Somewhere along the line, we're told we're not creative. We might even believe that, and it's just not true."

- Dr Tracy Breathnach

WAHWN, Wales
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“It was a complete break from the norm. It's really nice to express creativity in a completely different way. It was what pushed me towards getting our team involved in doing a creative prompt every day. The types of people who got involved really spread across the entire company. Finance, HR, and account managers, all took part. I think, what made it great was that it really showed that anyone can be creative.”

- George Sexton

Hamilton Brown, London
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"It (creativity) has helped people realise they are part of the company and not just a number, so people want to come to work and they have fun while they're here too."

- Becky Dowell

Quality Control Manager, Church and Dwight
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News

A Year of Creative Courage

A Year of Creative Courage 2024 is going to be my Year of Creative Courage.   I regularly tell the story of how 10 years ago, when I found myself experiencing burnout and panic attacks, I took a month off work and got different people to set me different creative challenges to do each day.…

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Nurturing hope and creativity in a chaotic world

Nurturing hope and creativity in a chaotic world It’s that time of year again when we begin to prepare to launch The January Challenge. It is the time of year when I marvel not only at my team’s skill and expertise in crafting something beautiful but, more than ever, the multitude of amazing creativity champions,…

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8 organisations doing things radically differently to support employee wellbeing

8 organisations doing things radically differently to support employee wellbeing When it comes to talking about mental health in the workplace it can, sometimes, be just that: a lot of talk. But while awareness certainly has a place, and has done a lot of good in terms of moving forward the mental health conversation and…

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I’m taking August off – and so are all of my staff.

I’m taking August off – and so are all of my staff. It’s the best decision we ever made A year ago, we ran an experiment at work. Emerging from the height of the pandemic, we were exhausted and running on empty. And, as an organisation that works with teachers, care workers, youth and community…

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Mystery behind googly eyes brightening up Swindon’s streets revealed

Mystery behind googly eyes brightening up Swindon’s streets revealed Inanimate objects in the town’s streets have been brought to life by a Swindon photographer. Postboxes, walls, salt bins and the like are suddenly sporting googly eyes and people have been asking why. Pearl Lucia Barcoe is taking part in 64 Million Artists’ January Challenge, which…

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You'll receive our weekly newsletter and a daily creative prompt throughout January (you can change your preferences at any time).