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The January Challenge 2025

Over 160,000 people explored their unique creativity with The January Challenge last year. 2025 is set to be the biggest and best yet.

Creative Cultures

A unique, collaborative programme designed to help your team build a workplace culture that thrives on creativity, care, and innovation. Our data shows that integrating creativity into the daily work environment boosts individual well-being, strengthens relationships, and sparks new ideas that can drive success.

Leading Researchers

A creative leadership programme helping academics to raise their research ambitions and together shape thriving university environments

Free resources to spark your creativity all year round

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The dictionary definition of creativity is “the ability to go beyond traditional ideas, rules, and patterns and create new ones”. So, you don't have to be a professional painter or musician; all it takes to be creative is to have a mind that can think new thoughts. No matter what you’ve been told or believed before, you ARE creative.

Creativity means different things to all of us, and it can help us understand our feelings, gain perspective and manage stress, or simply give us five minutes to reconnect with ourselves.

The possibility of making a little ripple of change through creativity is…inside all of us.

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free inspiration in your inbox

Join over 26,000+ and sign up for our free newsletter for creative prompts, competitions and inspiring interviews.

You'll receive our weekly newsletter and a daily creative prompt throughout January (you can change your preferences at any time).

Stories of change

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“Underneath the surface of us all as human beings in the world doing our jobs, playing our roles, and we all have this incredible life force and imagination. Somewhere along the line, we're told we're not creative. We might even believe that, and it's just not true."

- Dr Tracy Breathnach

WAHWN, Wales
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“It was a complete break from the norm. It's really nice to express creativity in a completely different way. It was what pushed me towards getting our team involved in doing a creative prompt every day. The types of people who got involved really spread across the entire company. Finance, HR, and account managers, all took part. I think, what made it great was that it really showed that anyone can be creative.”

- George Sexton

Hamilton Brown, London
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"It (creativity) has helped people realise they are part of the company and not just a number, so people want to come to work and they have fun while they're here too."

- Becky Dowell

Quality Control Manager, Church and Dwight
A picture of the 64 Million Artists team, standingon chairs and holidng up big 'Creativty Is...' posters

Blog

Taking August Off

Rest can be a radical act. It goes against everything capitalism stands for. We boldly decided to take August off as a team to reflect and rest after navigating the pandemic and burnout. If you want to know how it all started, one of our team members simply forwarded a thought piece penned by Brené Brown to our founder with a cheeky “…I’m just leaving this here.”If you don’t ask, you don’t get.

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A Year of Creative Courage

A Year of Creative Courage 2024 is going to be my Year of Creative Courage.   I regularly tell the story of how 10 years ago, when I found myself experiencing burnout and panic attacks, I took a month off work and got different people to set me different creative challenges to do each day.…

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Nurturing hope and creativity in a chaotic world

Nurturing hope and creativity in a chaotic world It’s that time of year again when we begin to prepare to launch The January Challenge. It is the time of year when I marvel not only at my team’s skill and expertise in crafting something beautiful but, more than ever, the multitude of amazing creativity champions,…

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Overcoming perfection

Creativity is…overcoming perfectionism Ten years ago, my life changed unexpectedly. I was working in a place I loved, with people I thought highly of, making great things happen.    But I felt flat.   My body knew something was up faster than I could work out what it was. I began experiencing panic attacks, couldn’t…

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Mystery behind googly eyes brightening up Swindon’s streets revealed

Mystery behind googly eyes brightening up Swindon’s streets revealed Inanimate objects in the town’s streets have been brought to life by a Swindon photographer. Postboxes, walls, salt bins and the like are suddenly sporting googly eyes and people have been asking why. Pearl Lucia Barcoe is taking part in 64 Million Artists’ January Challenge, which…

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Some of the benefits from exploring your creativity...

Spark creativity

Daily creative prompts provide a structured, consistent way to nurture and develop our creative skills.

Self-reflection

Prompts often encourage introspection, allowing us to explore our thoughts, feelings, and experiences through creative expression.

Community Building

Participating in a shared creative experience, mainly when prompts are distributed to a group, fosters a sense of community and shared accomplishment.

Connection with others

Sharing creations resulting from the prompts can facilitate connection with others engaging in the same creative journey.

Boosting gratitude

Some creative prompts may encourage us to appreciate and express gratitude for different aspects of our lives.

Skill Development

Daily prompts may target specific skills or techniques, allowing us to enhance our artistic or creative abilities.

Exploration

Prompts can encourage experimentation with different creative methods outside of our usual approach.

Building a portfolio

Over time, the creations from daily prompts can contribute to building a diverse and impressive portfolio of work.

Inspiration

Creative prompts can spark new ideas and inspire us to think outside our usual patterns, helping us discover fresh perspectives.

Stress Reduction

Creative expression has therapeutic benefits and can serve as a stress-relief outlet, offering a break from daily pressures.

Create a new routine

Setting aside time each day for a creative prompt can contribute to building a positive routine and habit formation.

Goal setting

Setting and achieving daily creative goals can bring a sense of accomplishment and motivation, contributing to personal growth.

Stimulating Curiosity

Prompts often introduce new topics or themes, encouraging participants to explore subjects they may not have considered before.

Mindfulness

Engaging in daily creative activities can be a form of mindfulness, promoting focus on the present moment and enhancing overall well-being.

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Want to work together?

Say hello, and let's have an chat about how we can work together to spark creativity in your space.

Contact: [email protected]