The January Challenge

The January Challenge is 31 days of fun, quick and free creative challenges to kickstart your year. 

In 2021 more than 50,000 people took part including adults, children, workplaces, community groups, schools and more, and 96%* said that being a part of the January Challenge has a positive impact on their wellbeing.

This year, there are three new programmes for you to choose from. Each programme is full of brilliant ideas, designed by musicians, chefs, sport stars, writers, makers, activists…and you! 

Choose the theme that inspires you most, and sign up for a creative challenge for each day of January…

We are Human – 31 challenges to explore the senses, the natural world and what makes us human.
We are Culture – 31 challenges to explore our identities, cultures and communities.
We are Connected – 31 challenges to explore what happens when we create together

Between now and January, we’ll be announcing some exciting news about who you might expect to find in the line up…watch this space!

*1,000 survey respondents from February 2021

We are Human! 31 Challenges to explore the senses, the natural world and what makes us human.

We are Human

Explore the senses, the natural world and what makes us human.

This theme is about the wonder of humanity and the different ways we all experience and interpret the world around us.

Choose this theme if you want to immerse yourself in a ‘sense of wonder’ at what it means to be a human on planet Earth…

We are Culture

Explore our identities, cultures and communities.

Who are you? What makes you, you? Is it the way you celebrate your culture, the food you eat, or the music you listen to?

How do you express who you are? Why do you express who you are?

This theme is about the many layers of you, and the ways you connect with the people, places and communities around you.


We are culture! 31 challenges to explore identities, cultures and communities.
We are connected! 31 challenges to explore what happens when we create together.

We are Connected

Explore what happens when we create together.

We can create a connection across oceans, mountains, and continents.

What does connection mean to you? Is it making new friends, or being part of a team? Or is it the way we connect – online, digitally, WhatsApp, letter, a shared experience?

Choose this theme if you want to use creativity to connect with other people.

How does it work?

At 64 Million Artists we believe everyone is creative, and when we use our creativity we can make positive change in our lives and the world around us. Every January, we release a different creative prompt on each day of the month. 

You can sign up to receive the challenge in a daily email or follow along on social media. You’ll find a fantastic community online using the hashtag #TheJanuaryChallenge on Facebook, Twitter and Instagram. There, you’ll be able to see other people’s responses, and share your own.

All of the challenge ideas come from creative people around the country including musicians, chefs, comedians, sports stars, authors and…you!

Designing The January Challenge

In the 2021 programme we worked with three brilliant collaborators – Lemn SissayJess Thom (aka Touretteshero) and Yomi Adegoke to create and curate the programme from hundreds of your challenge ideas. 

This Summer, we ran a series of creative workshops and for people to ‘Have Your Say’ on The January Challenge 2022. You can find out more about these workshops, and why we ran them, here.

Thanks to all the people who attended we’ve been able to design the new themes and ideas that make-up The January Challenge 2022!

Boost wellbeing in your Workplace!

31 days of accessible, fun creative prompts to connect your teams and improve morale.

The January Challenge boosts creativity, wellbeing and community connection. It inspires ideas, is a fuel for conversation and learning, and an opportunity to express yourself.

Get creative with your colleagues, participants or service users and use The January Challenge to connect with others. 


How do I get involved?

To support groups and teams to take part together we create free Challenge Packs that include all the challenges ahead of time. This means you can get organised! Set up gallery spaces, pop-up workshops, friendly competitions – and use the pack to inspire your month of creativity and connection.

The pack will be available to download from this website in late November.

To get the most out of your Challenge Pack, we recommend that you join us for one of our upcoming half day workshops. 

When you take part in these workshops, you can expect to…

– Understand how to hold safe, inclusive, and creative spaces
– Learn how to encourage your teams to participate and get the most out of the month
– Get creative and try out some brand-new challenges
– Learn and share top tips and ideas about how to use the Pack
– Come away with a network of others using The January Challenge in their workplace or in their communities

You can choose from two workshops; 

1. Using The January Challenge with your staff

Are you looking to improve employee engagement and support wellbeing?

You should sign up to this session if you would like to run challenges for colleagues or staff groups including; office workers, teachers, library staff, medical/clinical staff, senior leadership.

The January Challenge can help reconnect your teams after long periods of working from home and improve their health and wellbeing.

2. Using The January Challenge with participants 

Are you looking for creative ways to engage with the groups that you work with?

You should sign up to this session if you would like to run challenges for participants and beneficiaries including; students, patients, service users, residents and young people. 

The January Challenge can help inspire imaginations and be an alternative outlet for expression.

We can also run these sessions ‘in house’ for your team. If you would like to book several people onto these workshops, or would like a more bespoke workshop experience, get in touch.

We also offer bespoke support to larger workplaces

What about creative sessions for your whole team?

Our aim is to support teams to explore everyday creativity in work and in leadership. 

We work with leaders like you to help develop your own practice as a facilitator of group creativity and engaged participation; and with the staff body to celebrate their creativity and introduce the Challenge. 

Or challenges bespoke to your business…?

We can work with you and your staff to co-create 31 challenges totally unique to your organisation – and reflective of your business values, creativity, work and ideas. 

Together we’ll create the challenges in a series of creative, participatory workshops, and deliver them to you in a tailored pack. 

This offer sits alongside creative facilitation training for leaders, staff creativity workshops and support throughout January. 


The January Challenge 2020 -Impact Report
I found that the challenges affect my thinking in a positive way and I am more inclined to improvise, experiment and bring fun into whatever tasks I am involved in. Whether I'm problem-solving, planning what to make for tea, choosing clothes, or whatever else I'm dealing with, I seem to have more creative energy when I'm doing this challenge..."