The January Challenge 2023 trailer is here

Kickstart your 2023 with 31 creative challenges over 31 days - sign up below to participate for free.

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Kickstart your 2023 with 31 creative challenges over 31 days. Sign up below to participate and receive updates on competitions and events near you!

Everyone is creative.


When we use our creativity we can make positive change in our lives and the world around us. We aim to be a catalyst for the creativity of everyone in the UK.

Since we were founded in 2014, we’ve worked with schools, universities, whole cities, workplaces, cultural institutions and health and government bodies to experiment with ways of reconnecting people with their innate creativity. We run programmes for individuals and communities, design and deliver bespoke solutions for clients, and work on national partnering initiatives to use creativity for positive change.

We’re a social enterprise and love to work in collaboration with partners who share our values.

Get in touch if you’ve got an idea or need to spark creativity in your workplace or community.

Explore the impact of creativity on wellbeing in our new 2022 Impact Report

Work we've done

Church & Dwight

We were invited by an American consumer goods company to help them tell their story and see if we could help improve employee engagement at their toothpaste factory

Everyday Creativity

In 2016, 64 Million Artists were commissioned by Arts Council England to produce a report looking at Everyday Creativity across England

Children's Capital of Culture

64 Million Artists are working to ensure co-creation and the voices of children and young people are at the heart of the exciting initiative.

Leicester Ageing Together

In this action research project, we explored the impact of digital tools on the creativity and wellbeing of older people in Leicester

Cultural Democracy

Commissioned by Arts Council England, we're exploring ways cultural organisations are revolutionising their engagement with communities. The result is both a practical toolkit and a growing compendium of best practice

Coventry City of Culture 2021

Working with Coventry City of Culture 2021 Collaborative Team, 64 Million Artists are helping Coventry 2021 embed co-creation and citizen-led culture


Creating a safe space for the young activists to explore and share their experiences, we worked with the group across the year to build their creative confidence and campaign skills.

Hull City of Culture

In partnership with Hull2017, we asked how culture can be initiated, developed and owned by everyone in Hull


Create circles of care and creativity at work

15th October 2022

As a nation, we’re often driven by getting things right. Creativity is a chance to get back in touch with a part of ourselves, often long-buried, and allows us to connect with the world around us differently. That’s why The January Challenge exists – to remind us that we are ALL creative. We’re holding workshops in November…

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Why did our entire team take the summer off?

1st September 2022

Two weeks ago, we decided to give our team the whole of August off. At full pay, with no impact on the rest of their holiday allocation. We’re closing the office and taking a rest. Why? Because we need it. The last two and a half years have been exhausting. Everyone I know is on…

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Here’s why we’re taking August off as a company

8th June 2022

Two weeks ago, we decided to give our team the whole of August off. At full pay, with no impact on the rest of their holiday allocation. We’re closing the office and taking a rest. Why? Because we need it. The last two and a half years have been exhausting. Everyone I know is on the…

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How a four-day week is changing our lives!

13th April 2022

In 2017 I found myself in a burnout cycle. It’s typical of people in the creative industries. We’re passionate about what we do, so we work hard without enough breaks and blur the boundaries between work and life. Then, suddenly, we can’t manage it anymore, and we crash. I realised something had to give. So,…

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We have no expectations of you. You’re just welcome.

16th December 2021

I’m tired. Aren’t you? I don’t think I know anyone who isn’t limping towards Christmas battling colds, Covid, too many commitments, awful fatigue or just a general sense of not being able to hold it together. If you aren’t, well done to you, you are forever my hero, and I applaud your stamina and your…

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National Day of Arts in Care Homes 2021

24th September 2021

Today, Friday 24th September, is the National Day of Arts in Care Homes! Get creative in your care setting, home or workplace and download the The Weekly Challenge here ➡️ Let’s play a game of colour association.   Arts In Care Homes is a project run by National Activity Providers Association. Every year they celebrate…

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Have your Say #TheJanuaryChallenge

7th July 2021

The January Challenge is 31 days of fun, quick and free creative prompts to kickstart the new year.  In the 2021 programme we worked with three brilliant collaborators – Lemn Sissay, Jess Thom (aka Touretteshero) and Yomi Adegoke. Over 50,000 people took part and 96% of 1000 people surveyed said that it had a positive…

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11th May 2021

Are you a resident of Westminster and unemployed? With support from Westminster Adult Education Service we are running a FREE business and enterprise masterclass! Develop your skills, behaviours and connections and support your search for work. Using Your Strengths to Get a Job | 30th June | 10AM – 1PM Find out more and register…

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The Weekly Challenge Blog – Free Books Campaign

1st March 2021

This Thursday, 4th March, is World Book Day and we are celebrating with The Free Books Campaign! Read the full challenge here: Chrysti-Anne Wright, Campaign Support Coordinator tells us more about how the Free Books Campaign came to be and their incredible work!    The Free Books Campaign was founded by Sofia Akel in…

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Connect to Create: Long Covid Creative Support Programme

22nd February 2021

Connect to Create is a free creative support programme for those experiencing Long Covid (on-going symptoms and long term effects of Covid-19), supported by The National Lottery Community Fund. Connect to Create is 28 days of creative activities, the programme is designed to provide a platform for sharing experiences and a positive point of connection…

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