Creativity in Mind

Creativity in Mind

A collaboration with UCL Division of Psychology and Life Sciences exploring the impact of everyday creativity on people experiencing low mood and anxiety

What is Creativity in Mind?

CIM is a clinically researched project to explore whether simple creative challenges can help people who experience low mood and anxiety. Groups of participants will take part in online programmes  throughout the months of September, October and November 2018. UCL Psychology and Life Science Division will gather data to assess which aspects of participants’ engagement have a positive effect on their wellbeing and mood. 


What does it involve?

Anyone over 18 can take part who self-identifies as having experience of low mood and/or anxiety – however you wish to define those terms. You are required to be a UK resident with a UK phone number and have access to WhatsApp. You will answer a simple questionnaire and be signed up to a closed WhatsApp group. Over 30 days, you will then be sent a daily creative challenge to your email inbox. You’ll be asked to do the activity, reflect on how it makes you feel and share your experience with the group. For example, you might be asked to draw five faces in five minutes, go on a mindfulness walk or choose a soundtrack for your day. Anything’s possible!  You will have your experiences assessed again at the end of the programme, and then two months after that, to see how your wellbeing and mood has changed.


What does ‘low mood’ mean?

We have chosen the term ‘low mood’, instead of depression because some people may not feel they are depressed, for example, because they have not received a clinical diagnosis of depression – this doesn’t mean they have not felt really low or experienced other symptoms of depression. The research design for Creativity in Mind has been approved by UCL Ethics Research Committee.


How can I take part?

If you would like to take part in one of the 30 day programmes in September, October, or November 2018, we’d love to hear from you! Because the programmes will take place online, you will need to have email, a smartphone and access to WhatsApp. One week before the challenge begins, you will be asked to complete a simple online questionnaire before being assigned to a WhatsApp group. (These groups will be fully monitored by 64 Million Artists and a UCL clinician.) WhatsApp groups are fully encrypted and any data collected will be used in full compliance with your consent.


Due to popular demand, our September, October and November programmes are now full! We will definitely be running more creativity and wellbeing programmes in the future, so please sign up to our newsletter to stay in touch.

You may also like to take part in The January Challenge 2019, our hugely popular campaign which kickstarts the year with 31 days of creative challenges. Find out more.


Information for participants

Everything you need to know
The shared experience has given a massive boost to my wellbeing and creative confidence.
Creativity in Mind workshop participant