Creativity in Mind

Creativity in Mind

A collaboration with UCL Division of Psychology and Life Sciences exploring the impact of everyday creativity online for people experiencing low mood and anxiety

What is Creativity in Mind?

CIM is a clinical research project exploring the impact of online creative challenges and peer-support on individuals experienceing low mood and anxiety. Groups of 20 participants took part in online programmes  throughout the months of September, October and November 2018. UCL Division of Psychology and Life Sciences gathered data to assess which aspects of engagement had a positive effect on participants’ wellbeing and mood. The results will be published in spring 2019.


Who did it involve?

Anyone over 18 can could take part, self-identifying as experiencing of low mood and/or anxiety. Participants were required to be a UK resident with a smartphone and access to WhatsApp. They answered a simple questionnaire about their mood and wellbeing before and after the 30 days, and then two months after that. During each month, participants were sent a daily creative challenge to their email inbox. There were asked to do the activity, reflect on how it made them feel and shared their experiences in the group. 


What does ‘low mood’ mean?

We have chosen the term ‘low mood’, instead of depression because some people may not feel they are depressed, for example, because they have not received a clinical diagnosis of depression – this doesn’t mean they have not felt really low or experienced other symptoms of depression. The research design for Creativity in Mind has been approved by UCL Ethics Research Committee.



Full clinical results will be published by UCL in spring 2019. However, preliminary results show that everyday creativity in online peer-support groups has reduced every common mental health symptom (stress, depression, anxiety) and boosted wellbeing (Warwick-Edinburgh scale)


The shared experience has given a massive boost to my wellbeing and creative confidence.
Creativity in Mind workshop participant