The January Challenge

The January Challenge  is 31 days of fun, quick and free creative challenges to kickstart your year. 

The January Challenge 2021 is now over – but don’t miss out! When you sign up for 2022, you’ll receive a special selection of past challenges to inspire your year…

Use the hashtag #TheJanuaryChallenge to join in the conversation online, and join our Facebook group to find a friendly and supportive challenge community.


Click here to download our Social Media Accessibility Tips.

What happened in 2021?

In 2021, the challenges were submitted by the public and selected by our creative collaborators Lemn Sissay, Yomi Adegoke, and Jess Thom AKA Touretteshero




Lemn Sissay

Lemn Sissay is a BAFTA nominated award winning writer, international poet, performer playwright, artist and broadcaster.  

‘Creativity is not the monopoly of artists, it’s in all of us, it always was…it is in the mothers who have to negotiate their child’s wellbeing on a daily basis, it’s in the taxi driver who looks at the stars in the night sky and believes them to be miraculous. It’s in all of us!’ 



Yomi Adegoke

Yomi Adegoke is a multi-award winning journalist who is currently the woman’s columnist at The Guardian and the i paper. She is also co-author of the bestselling book Slay In Your Lane: The Black Girl Bible.

“Painting is one of the only things that I do for doing’s sake. The closest I ever came to making money off of my art was decorating my classmates textbooks with Disney princesses for a small sum in year eight.”



Jess Thom, AKA Touretteshero

Writer, artist and part-time superhero, Jess Thom co-founded Touretteshero as a creative response to her experience of living with Tourettes Syndrome.

Jess uses her tics as a source of imaginative creativity, and you can find her speaking about turning her Tourettes into art here

‘Changing the world one tic at a time!’ 

What is a Creative Challenge?

Here are some examples; pretend you’re the world’s greatest songwriter, what’s the opening line of your next hit song? Can you take a photograph of something small, to make it look big? Can you draw 5 faces in 5 minutes? 

A creative challenge is a playful prompt to inspire accessible creative action. Challenges are varied and explore all sorts of creative forms from dancing to writing and building to exploring.

A challenge should take you no longer than 5 or 10 minutes, and shouldn’t require any materials that you aren’t likely to have around you. 


Every year, we crowdsource the challenges – meaning all of the ideas you’ll be sent in January have been thought up by a member of the public!

Improve employee engagement and support wellbeing with The January Challenge.

Boost collaboration, connection and creativity for your staff, visitors, students and patients. 

All challenges are free to take part in. They encourage self reflection but also connection to the community and teamwork.


Schools, Libraries and Care Providers can download a free support pack

Get your workplace together, and getting creative with our free support pack! 

Use the 2021 Challenge pack as a free resource for your community. 

  • All of the challenges from the 2021 programme
  • Downloadable marketing and comms resources 
  • Accessibility and Facilitation Guides
Free download for Schools, Libraries and Care Providers below!

We offer bespoke support to larger workplaces

Workshops, 1-2-1 support, bespoke challenges – we co-create offers bespoke to your organisation.

Previously reported benefits include improved wellbeing, better motivation and concentration, group cohesion, employee engagement and reduced sick days.

Get in touch at jemima@64millionartists.com to see how we could work together. 

The January Challenge 2020 -Impact Report
I found that the challenges affect my thinking in a positive way and I am more inclined to improvise, experiment and bring fun into whatever tasks I am involved in. Whether I'm problem-solving, planning what to make for tea, choosing clothes, or whatever else I'm dealing with, I seem to have more creative energy when I'm doing this challenge..."
Participant in The January Challenge 2020