The January Challenge

The January challenge is 31 days of creative challenges for each day of the month. In 2020, 30,000 people took part and over 98% said that it had a positive impact on their wellbeing.

2021 is coming, and this year, we’ve enlisted the help of three inspiring creative people to help make The January Challenge bigger and better than ever.  

Our three guest collaborators will each select 31 of your creative ideas, one for every day of the month of January. Send in your creative challenge ideas for them to choose from here.

Choose your challenge – or, choose The Wildcard which will be a mixture of all three adventures…




Lemn Sissay

Lemn Sissay is a BAFTA nominated award winning writer, international poet, performer playwright, artist and broadcaster.  

‘Creativity is not the monopoly of artists, it’s in all of us, it always was…it is in the mothers who have to negotiate their child’s wellbeing on a daily basis, it’s in the taxi driver who looks at the stars in the night sky and believes them to be miraculous. It’s in all of us!’ 

To get to know Lemn a little better…

Find Lemn speaking on the importance of daily acts of creativity, and how to take creative risks here.

Check out his blog, where he writes about what he’s up to (“64 Million Artists believe that everyone is creative. They are right. That’s you.”) – or, listen to him on podcasts How to Fail, and Desert Island Discs.

You can read all about his memoir ‘My Name is Why’ here, where Lemn reflects on his childhood, self-expression and Britishness. He explores the institutional care system, race, family and the meaning of home. 

You can also watch Lemn’s documentary ‘SuperKids, breaking away from care’, where he meets 7 care-experienced young people and invites them to write and perform poetry to a theatre packed with decision makers. 

Lemn is one of three people selecting a range of creative activities you can do every day in January.

To submit your ideas and take part in Lemn’s challenges click here.



Yomi Adegoke

Yomi Adegoke is a multi-award winning journalist who is currently the woman’s columnist at The Guardian and the i paper. She is also co-author of the bestselling book Slay In Your Lane: The Black Girl Bible.

“Painting is one of the only things that I do for doing’s sake. The closest I ever came to making money off of my art was decorating my classmates textbooks with Disney princesses for a small sum in year eight.”

To get to know Yomi a little better…

Find Yomi’s column on the joy of doing for doing’s sake – and why maintaining hobbies that aren’t monetised can be brilliant here.

You can also read more on her two books Slay in Your Lane: The Black Girl Bible, and Loud Black Girls here and here. Find her in Vogue, the iPaper and The Guardian writing on activismmental health and the intersection of race, feminism and popular culture.

You can listen to Yomi on the Growing Up with Gal-dem podcast here, where she speaks about the power of manifestation and chasing your dreams!

Yomi is one of three people selecting a range of creative activities you can do every day in January.

To submit your ideas and take part in Yomi’s challenges click here.




 Jess Thom, AKA Touretteshero

Writer, artist and part-time superhero, Jess Thom co-founded Touretteshero as a creative response to her experience of living with Tourettes Syndrome.


Jess uses her tics as a source of imaginative creativity, and you can find her speaking about turning her Tourettes into art here

‘Changing the world one tic at a time!’ 

To get to know Jess a little better…

Check out her blog, where she writes about life as a superhero, and the ways she uses creativity to explore her experiences – like this blog, where she draws to visualise and make sense of chronic pain. Or, this blog, where she’s created a Wordsearch (otherwise known as a Biscuit Search) using pictures! 

Read about Jess’ work with venues such as the Battersea Arts Centre to become a Relaxed Venue, and radically embed access and inclusivity across all of activities. 

And, listen to Jess on Distraction Pieces podcast here – where she speaks about her work, her superpowers and seeing the world through different perspectives. 

Jess is one of three people selecting a range of creative activities you can do every day in January.

To submit your ideas and take part in Jess’ challenges click here.

Send in your ideas!

The January Challenge is made up of your brilliant creative ideas. Every year, we crowdsource the challenges – and your ideas inspire thousands of people to get creative to kickstart their year.

Send in your ideas, and be up for the chance of winning a personalised prize from your chosen collaborator.

Complete the short form by Monday 9th November, 9am.

What is a Creative Challenge?

Here are some examples; pretend you’re the world’s greatest songwriter, what’s the opening line of your next hit song? Can you take a photograph of something small, to make it look big? Can you draw 5 faces in 5 minutes? 

A creative challenge is a playful prompt to inspire accessible creative action. Challenges are varied and explore all sorts of creative forms from dancing to writing and building to exploring.

A challenge should take you no longer than 5 or 10 minutes, and shouldn’t require any materials that you aren’t likely to have around you.

Improve employee engagement and support wellbeing with The January Challenge.

Boost collaboration, connection and creativity for your staff, visitors, students and patients. 

All challenges are free to take part in. They encourage self reflection but also connection to the community and teamwork.

And here’s how you can get involved…

1. Schools, Libaries and Care Providers can download a

Get your workplace together, and getting creative with our free support pack, including:

  • All of the challenges ahead of time
  • Downloadable marketing and comms resources 

(Available for download from early December.)

2. Sign up to a

Sign up to a tailored CPD webinar, designed to inspire staff to dream big with the whats, wheres, whys and hows to get set up in your community. Webinar dates available on the 7th, 8th and 9th December. 

Available to Schools, Libraries and Care Providers.

3. We offer bespoke support to

Workshops, 1-2-1 support, bespoke challenges – we co-create offers bespoke to your organisation.

Previously reported benefits include improved wellbeing, better motivation and concentration, group cohesion, employee engagement and reduced sick days.

Get in touch at jemima@64millionartists.com to see how we could work together. 

The January Challenge 2020 -Impact Report
I found that the challenges affect my thinking in a positive way and I am more inclined to improvise, experiment and bring fun into whatever tasks I am involved in. Whether I'm problem-solving, planning what to make for tea, choosing clothes, or whatever else I'm dealing with, I seem to have more creative energy when I'm doing this challenge..."
Participant in The January Challenge 2020