The January Challenge

The January challenge is 31 days of creative challenges for each day of the month. In 2020, 30,000 people took part and over 98% said that it had a positive impact on their wellbeing.

2021 is coming, and this year, we’ve enlisted the help of three inspiring creative people to help make The January Challenge bigger and better than ever.  

Our three guest collaborators will each select 31 of your creative ideas, one for every day of the month of January. Send in your creative challenge ideas for them to choose from here.

Choose your challenge – or, choose The Wildcard which will be a mixture of all three adventures…

Lemn Sissay

We’re delighted to announce our first collaborator on this years January Challenge is Lemn Sissay!

Lemn Sissay is a BAFTA nominated award winning writer, international poet, performer playwright, artist and broadcaster.  

Lemn is one of three people selecting a range of creative activities you can do every day in January. 

To submit your ideas and take part in Lemn’s challenges click here.

Yomi Adegoke

Our second collaborator for #TheJanuaryChallenge 2021 is Yomi Adegoke!

Yomi Adegoke is a multi-award winning journalist who is currently the woman’s columnist at The Guardian and the i paper. She is also co-author of the bestselling book Slay In Your Lane: The Black Girl Bible.

Yomi is one of three people selecting a range of creative activities you can do every day in January.

To submit your ideas and take part in Yomi’s challenges click here.


Jess Thom, AKA Touretteshero

Our third collaborator is Jess Thom, AKA Touretteshero!

Writer, artist and part-time superhero, Jess Thom co-founded Touretteshero as a creative response to her experience of living with Tourettes Syndrome. She is changing the world ‘one tic at a time.’

Jess is one of three people selecting a range of creative activities you can do every day in January.

To submit your ideas and take part in Jess’ challenges click here.

Send in your ideas!

The January Challenge is made up of your brilliant creative ideas. Every year, we crowdsource the challenges – and your ideas inspire thousands of people to get creative to kickstart their year.

Send in your ideas, and be up for the chance of winning a personalised prize from your chosen collaborator.

Complete the short form by Monday 9th November, 9am.

What is a Creative Challenge?

Here are some examples; pretend you’re the world’s greatest songwriter, what’s the opening line of your next hit song? Can you take a photograph of something small, to make it look big? Can you draw 5 faces in 5 minutes? 

A creative challenge is a playful prompt to inspire accessible creative action. Challenges are varied and explore all sorts of creative forms from dancing to writing and building to exploring.

A challenge should take you no longer than 5 or 10 minutes, and shouldn’t require any materials that you aren’t likely to have around you.

Improve employee engagement and support wellbeing with The January Challenge.

Boost collaboration, connection and creativity for your staff, visitors, students and patients. 

All challenges are free to take part in. They encourage self reflection but also connection to the community and teamwork.

And here’s how you can get involved…

1. Schools, Libaries and Care Providers can download a

Get your workplace together, and getting creative with our free support pack, including:

  • All of the challenges ahead of time
  • Downloadable marketing and comms resources 

(Available for download from early December.)

2. Sign up to a

Sign up to a tailored CPD webinar, designed to inspire staff to dream big with the whats, wheres, whys and hows to get set up in your community. 

Available to Schools, Libraries and Care Providers.

3. We offer bespoke support to

Workshops, 1-2-1 support, bespoke challenges – we co-create offers bespoke to your organisation.

Previously reported benefits include improved wellbeing, better motivation and concentration, group cohesion, employee engagement and reduced sick days.

Get in touch at jemima@64millionartists.com to see how we could work together. 

The January Challenge 2020 -Impact Report
I found that the challenges affect my thinking in a positive way and I am more inclined to improvise, experiment and bring fun into whatever tasks I am involved in. Whether I'm problem-solving, planning what to make for tea, choosing clothes, or whatever else I'm dealing with, I seem to have more creative energy when I'm doing this challenge..."
Participant in The January Challenge 2020